An Audio Production School for today’s rapidly changing world.

Primalux Institute of Music and Technology bridges the gap between music artistry and technical mastery. We’re dedicated to providing hands-on education in small groups in a collaborative environment that nurtures individual talents while emphasizing the importance of interactivity within a recording studio.

We are an alternative to the institutional approach to audio production education. By incorporating the vast universe of free online resources, we keep things affordable and flexible by structuring it around a single class per week.

The lines have blurred between Artist and Technician. Today’s tools allow engineers to become musicians and musicians to become engineers. Through this technological revolution, it is helpful to have a guide and mentor.

In a rapidly changing environment, we have the opportunity to grow from being observers of the world to becoming participants and influencers in it. At Primalux, we empower students through personalized mentorship using the latest tools and an industry-relevant curriculum.

Our commitment is focused on innovation, excellence and adaptability, but ultimately it is about the wondrous journey of you as an artist – creating impactful music that has profound meaning for you and hence, the listener.

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What is Primalux Institute of Music and Technology?

Primalux Institute of Music and Technology is a school for anyone ages 13 and up who wants to explore their creativity in music production using the latest tools.

We are focused on the art and science of making impactful music for today. Centrally located in Kelowna, British Columbia, in an active commercial studio featuring an immersive Dolby Atmos 7.1.4 mixing environment.
Who’s the instructor?

The curriculum is designed and taught by the renowned composer, musician, producer, and engineer Darryl Neudorf. Darryl is a Canadian Songwriter’s Hall of Fame inductee with several gold and platinum albums, ASCAP and SOCAN awards, a Juno nomination for Engineer of the Year, and two Grammy nominations.

Primalux provides the direct personal mentorship and hands on learning in a fully equipped studio that is never fully achievable in online learning.
What ages are covered?
Where are the lessons taught?

The lessons are taught in Darryl’s inspiring brand-new 7.1.4 Dolby ATMOS studio, where students will learn all aspects of making a compelling and releaseable musical work, from creating, composing, recording, mixing, and mastering. Everything from “organic” live off the floor recordings to heavily manipulated electronic-based music will be covered.
How are the classes structured?

The program revolves around weekly 1.5 hour lessons in groups of no more than 4 students. Students will take home assignments from each class and be expected to have something to show the following week. There are 4 ways to learn:

1 – the full, year long, 2 term program

2 – modules for more focused learning

3 – Spring, Summer and Winter camps for students

4 – 1 on 1 hour long tutoring sessions
Why pay for a school when I can learn online for free?

There are so many fantastic, free online resources for learning audio production.

Rather than attempt to compete with the free resources, Primalux incorporates them. We provide focus by carving a guided path through the expansive world of free online resources.

Primalux is an alternative to the institutional approach to audio production education. In today’s world, the bulk of music production is conducted outside of a recording studio environment. You may book into a studio to capture live instrumentation like drums, then take the files and continue working on overdubs at home, and perhaps hire a professional mix engineer to bring it all together at the end.

This reflection of the real world allows us to build a complete curriculum around a single class per week at the same cost as piano lessons. We can keep things affordable by optimizing studio class time around aspects of audio production that can’t be learned online at home: things like conducting actual recording sessions with chaotic musician dynamics and mixing in a professionally tuned ATMOS and stereo environment and providing the personalized real time hands on mentorship not available on a screen.

Then we give the student weekly assignments that they can do at home, without having to pay for additional class time or lab time using a carefully selected framework of free online resources.
Why this approach?

Darryl designed the curriculum and taught for 7 years at the Audio Recording Academy in Toronto, Ontario. During that time, he learned a lot about how people learn. He found that a mentoring approach with lots of hands-on time was much more successful than a typical school-based approach of an instructor giving lectures.

People, especially young people, only really learn when they’re engaged, interested, and involved.

Music creation and production are usually social experiences. In a studio, it’s usually a few people, so it’s great if you have a group of students who can learn together.
Embrace the revolution!

Over the past decade or so, the music production revolution has taken hold. The playing field for music production has levelled out. Grammys for the biggest recordings of the year are increasingly being produced in home environments on affordable software and hardware. Meanwhile, at breakneck speed, AI tools are being revealed that allow for increased productivity and creativity while creating controversy around what is considered art and what is considered “cheating”. Ultimately, we believe that embracing and pushing the boundaries of what technology presents to us can lead to compelling art.

“My goal is to give creative people of all ages the opportunity to take advantage of this revolution by helping provide them an onramp into an exciting developing industry to pursue the increasingly important quest of bringing compelling music to the world!” – Darryl Neudorf

Please feel free to reach out with any other questions!

An Audio Production School for today’s rapidly changing world.

Why the name Primalux?

The James Webb Telescope is allowing scientists to peer closer than ever before to the earliest stars after the Big Bang.

Why the name Primalux?

They call these earliest stars “First Light”. Scientists are mystified by this new discovery. “First Light” appears to defy the laws of the universe. It is not “performing, functioning and behaving the way scientists expected.”

Why the name Primalux?

“First Light” is a way to describe the birth of artistic inspiration, as its origins are often described by artists in a similar way to how scientists describe the birth of the universe: mysterious and perplexing.

Why the name Primalux?

“Prima” is latin for “First”

“Lux” is latin for “Light”

Primalux represents the mysterious origins of the untapped universe of inspiration.